Realising you need a new website is not something that is blatantly obvious. As the owner of a business, you more than likely spend the majority of your time contemplating how you can make your business more successful. One answer to this is your website. It always needs to work hard for you.
Unluckily for you the world of design and development is evolving at an incredibly quick rate which means you constantly need to be learning with the times! With online habits changing, your website is not something that can stand still. In this article, we will list the signs that will indicate to you that you need a new website, and why it is a worthwhile investment.
- Does your website offer a poor experience to users on the move?
To put it bluntly, if your website does not work easily on mobile then you need a new website. Mobile browsing has spiraled out of control and now it is considered out of the ordinary not to own a smartphone. In 2008, Mary Meeker (a marketing analyst) predicted that in 2014, desktop usage would be overtaken by mobile access to the internet. Even though she predicted slightly longer than expected…she was correct. Now we are in 2018 and it has rocketed even more. This is why it is critical that your website’s mobile experience is excellent.
- Is your content accurate and portraying the right message?
Content is one of the most important features of your website. It is known that words can go a long way when trying to successfully make your website visitors into customers and clients. You are onto a winner if you can pair up awesome design with great content! If your content is not frequently updated, it can make your website appear old and dated. In worst case scenarios it can make your business portray a completely different message to the one intended.
- Is your website easy to navigate around?
You need to ask yourself the question “can my visitors find information on my website?”. If the answer to this question is no…then it is recommended you have a new website. It is a big factor within businesses that the need for a new website is due to visitors not being able to find information they need. It could also be due to potential clients/customers not being able to carry out tasks that they want to complete. Obviously you want to avoid this, and to do this it is recommended to create “user stories” or “customer personas”.
- Are there any videos on your website?
It is clear, especially in recent years, that the use of videos have increased in order to increase awareness of a business’ product or service. To name a few statistics, 97% of marketers stated that videos aided their users understanding of their product or service and 76% say that it increased sales. The use of videos will only increase in years to come so if I were you…include them in your site!
- Do you have a clear digital strategy?
Firstly, you may be wondering what a digital strategy is. A digital strategy is the process of specifying your business vision, goals, opportunities and related activities. The reason for this is to increase the business benefits as much as possible. In a nutshell, you are putting in place a digital plan in order to succeed! You are now wondering how this has anything to do with your website…right? All of your digital activities should point people back to your website which if perfected and professional in it’s appearance will convert those visitors into customers.
- What is your site speed?
There are many factors that could slow your website down such as too many redirects, slow server response times, too many resources, and images that aren’t optimized. It is proven that 47% of visitors expect a site to load in 2 seconds or less with 40% of users leaving the site if it takes longer than 3 seconds! By redesigning your website, this can eliminate slow website speeds and therefore avoid potential customers or clients exiting your site before they’ve even investigated whether your business is perfect for them!
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