Firstly, it is important to define what SEO is. SEO is the method used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site.
An important aspect of SEO is ensuring that your site is easy for search engine robots as well as users. Even though search engines have become increasingly advanced, it is clear that it still cannot see and understand a web page the same way a human can.
Why is it important?
In today’s competitive market, SEO marketing is more important than it ever has been before. One reason why SEO is so important is the fact that the majority of search engine users are more likely to click on the top 5 suggestions in the results pages (otherwise known as SERPS). It is key for you to take advantage of this point. It is recommended that you should aim to constantly increase visitors to your site and in order to achieve this your website needs to appear in the top positions.
Good useability of a website is crucial. SEO is not just about search engines but good SEO practices improve the user’s experience and handling of a website. If your site is difficult to navigate around, potential clients lose interest quickly and will easily move onto a different website. You want to hold your users attention!
It is clear from research that users trust search engines, such as Google, and having a place at the top for the keywords that the users is searching increases the website’s trust. Users are more likely going to have a higher level of trust for your website, products, services and overall brand if your site positions top in search engines as it increases the reliability, professionalism and overall impression of your brand to be excellent.
SEO is incredibly handy for the social promotion of your website. Search engine users who find your website by searching through Google are more likely to promote it through Facebook, Instagram, Twitter or other social media platforms. This is again due to your brand looking legitimate and professional; people would rather feed their peers with helpful information instead of rubbish!
For a big website, SEO is a must! Websites with more than one author can be hugely benefited from SEO in both a direct and indirect way. The direct benefit is increase in search engine traffic. The more traffic, the better! The indirect benefit is having common checklists to use before publishing content on the site.
Finally, one other major point to be informed about is that SEO can put you ahead of your competition. If you and another site are selling the same things, a search engine optimized website is at an advantage to have more customers and make more sales. As previously highlighted, search engine users are more likely going to click on the top 5 results and if yours is first…the rest is obvious!
How to learn SEO
SEO takes practice. A lot of it (to put it bluntly). You must be a student of the game in order to keep on top of SEO as it is constantly changing and as previously stated…it is very important for your business. Unfortunately, in this modern day anybody can write articles and therefore people can claim to be an SEO expert.
One resource that you can rely on is the ‘Google Webmaster Central Blog’. Google shares updates about crawling, indexing and ranking on this blog. You will also learn when new features are coming to the organic search results, get reminded on subjects such as hacking and learn about the latest updates such as the Search Console.
I hope this article emphasised to you how important SEO is. Remember, SEO makes your business look more trustworthy but do not believe everything you read whilst learning the topic!
If you want to learn more regarding this topic then please read our other article ‘Everything You Need To Know About SEO’ (https://hexcreatives.co/everything-you-need-to-know-about-seo/). If you have any questions or queries regarding SEO, please do not hesitate to contact us directly at firstname.lastname@example.org! Thank you.
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