It is important to keep an outstanding brand identity on your social media platforms. This will ensure that your brand is easily recognisable and conveys a message about your brand that you desire.
Over 270 million people are members of LinkedIn. So I can guarantee to you that majority of your clients have profiles. If it is used correctly, it could be very beneficial sales tool.
Recommended profile image size: 300 x 300 px
It is a good idea to use an image that your audience can easily identify who you are. It is best to avoid using images with small text as it will not be readable when decreased in size and it will not look professional. It is a good idea to use your company’s logo as your profiling image. You are most likely going to be identified by your logo than an image of yourself or another image.
Recommended background image size: 1536 x 768 px
Make sure your background image also does not have any text as it usually looks messy, too busy and unorganised. Make sure your image can work with any sized device as you can not control what device your audience views your profile on.
Recommended image post size size: 1200 x 627 px
Using this size will make your image and your written post fit within the width of the post size. Any image smaller than 200px will appear as a thumbnail. This also applies on personal profiles. If your profile is circular LinkedIn has a tool to aid you and make sure your profile looks the best it possibly can. Even though it is your personal profile, a selfie with your favourite snapchat filter or a ‘night out’ picture will not appeal to your potential employers or customers. Keep it professional!
There are over 1 billion active Facebook users worldwide. It is a very flexible social media platform as it can be used for recruitment advertising, social updates or general use. Make sure your casual pictures or posts, that may be inappropriate, are hidden away from professionals/competition. In order to do this, you can create a seperate professional profile or hide these posts within your settings.
Recommended cover image size: 820 x 312 px
A Facebook cover image is less binding than LinkedIn, however we still recommend not to have writing on the image as this can make the image harder to read. An individual is more likely to skip over your image if it is unreadable than if the text is clear and concise.
Recommended profile image size: 170 x 170 px
Keep it in the brand! Similar to LinkedIn, your profile image and content needs to follow the same path of it being easily identifiable and readable. As previously highlighted, avoid using small text and it would help if you are identified by a logo.
Recommended regular post image size: 720px, 960px or 2048 px wide
Facebook automatically resizes and formats your images when it is uploaded, however, by sticking to the widths highlighted above this will keep your posts looking squeaky clean!
157 million people use Twitter. Twitter is all about keeping up with the times and staying informed with what’s happening around the world. Instant news, thoughts and updates handed to you on a plate. What a better way to increase your audience!
Recommended header photo size: 1500 x 500 px
Remember…whatever is in the bottom left-hand corner of your header photo will be hidden by your profile image. It is also crucial to remember that Twitter automatically crops the bottom of your image by 50-100px; whatever is in this cropped area will not be seen by your audience.
Recommended profile photo size: 400 x 400 px
As previously highlighted, sticking to this size will keep your personal profile looking professional and will ensure your images are the best quality possible. Blurry images can cause your overall brand to look incapable, uninteresting and incompetent.
Recommended post photo size: 440 x 220 px
It is key to remember that on Twitter, there is a limit of four images per post. This means that your images need to be selected carefully to ensure that you are portraying the best message possible through only four images.
Instagram is another good way to share images to your target audience. There are 800 million users on Instagram, meaning it a popular platform to share and explore pictures; for pleasure or professional reasons. Instagram is brilliant for an ecommerce business as it is an excellent way to sell your products. Like Twitter, there is a limit to the amount of images you can share on one post but this number is higher; 10 images/videos are allowed.
Recommended profile picture size: 110 x 110 px
Same advice as before. Just make sure it is clear as the profile is not always clear on instagram due to it being very small.
Recommended photo upload size: 1080 x 1080 px
Inside the app there are cropping and resizing tools. These are helpful and should be used to the full. Remember, you can upload a maximum of 10 images per post which are easily seen by your audience on a computer or smartphone.
YouTube has over 1 billion active users across the world. YouTube is used to upload videos and it is a great way to reach your audience. However, do not set your target views too high. You can not expect thousands of views if your audience does not consist of thousands of people.
Recommended profile image size: 800 x 800 px
To make your image comply more with your overall image and message you want to portray, you can have borders around your image. But, remember to stick to the previous advice. Keep it to your brand identity and it is recommended that you have no small, unreadable text.
Recommended cover photo size: 2560 x 1440 px
It is advised that it’s best to use an image which will entice your potential audience to subscribe. If an individual subscribes to your YouTube account, your videos will appear on their timeline and therefore be more accessible to that person. A subscriber is more likely going to click and view a video displayed in their timeline, rather than searching for something specifically to watch. It is also suggested that creating a graphic could make a good cover photo. This works for modern, design companies at it shows a piece of work in their cover image.
Vimeo has more than 170 million viewers. It is another video-sharing website in which users can upload, share and view videos. There are features that you have to pay for but the free version is pretty cool!
Recommended profile picture size: 600 x 600 px
Same advice as always! Keep it simple, readable and professional. As your profile is so easily accessible on Vimeo, you want your first impression as a brand to impress and attract your desired audience in a positive manner.
Recommended cover video size: 1920 x 540 px
The good thing about having a cover video is that it gives a quick preview to your audience about your work, your style and your capabilities. To have a cover video, you need to select a video and use the sliders to select and clip to loop at the top of your page. Another positive is that you can pick the length that you want your video to show for. It can be the entire video, or just a spoiler! Sticking to the correct sizing will show your video off to your audience and hopefully excite them about your work!
We hope this article helps you out and gives you good advice. We hope your business has a long journey of success!
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